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How digital customers feel connected to brands that prioritize more than just profit.
In today's consumer landscape, sustainability has become a critical factor influencing purchasing decisions, with a notable rise in consumer preference for environmentally responsible brands. However, simply having sustainable practices isn't enough; effective communication of these efforts throughout the customer journey is essential to build trust and loyalty without falling into the trap of greenwashing.
The Sia Partners 2024 Sustainability Customer Journey Benchmark evaluated 25 companies across various sectors in the Netherlands and Belgium, focusing on how well sustainability initiatives are integrated into the customer experience. Despite many companies having sustainability strategies in place, the benchmark revealed significant gaps in communicating these initiatives effectively.
Key Findings:
The benchmark underlines the importance of transparent and comprehensive communication of sustainability efforts across all stages of the customer journey. Companies that effectively communicate their sustainability initiatives not only meet consumer expectations but also enhance brand loyalty and trust. Moving forward, there's a clear opportunity for brands to improve their sustainability communication strategies to better align with consumer values and preferences.
Sia Partners offers expertise in helping brands navigate these challenges, from defining sustainability communication strategies to enhancing customer engagement and loyalty through sustainable practices. By bridging the gap between sustainability initiatives and consumer awareness, brands can foster a more sustainable future while building stronger, more resilient customer relationships.
Read the full article and discover how we can help your brand thrive sustainably. Contact us for a coffee if you would like to find out more about your company’s specific results.